When a homeowner gets three bids, they rarely pick the cheapest. They pick the company they trust. A real customer talking on camera builds that trust faster than anything you can say about yourself.
Why testimonials work so well for trades
Big home projects feel risky. People want proof that someone like them hired you and was happy. A short video of a real customer, standing in front of the finished work, answers that fear directly.
What a good testimonial includes
- The problem the customer had before calling you
- Why they chose you over other bids
- What the job was actually like — crew, communication, cleanup
- The finished result, shown on camera
- Their honest recommendation in their own words
How to make it feel real, not scripted
Never hand customers a script. Ask simple questions and let them talk. Film at their home or job site, not in an office. Keep the final edit to 60–90 seconds, with short vertical cutdowns for social media.
Where to use it
- Send it right after you email an estimate
- Pin it on your Facebook and Instagram profiles
- Put it on your website next to your contact form
- Use it as a Meta ad aimed at homeowners near past jobs
Want this done for you?
See your price in 30 seconds, or text Matt directly at (509) 828-5568.
Related: Testimonial videos in Spokane