Video Production

Brand Video vs. Promo Video: What Does Your Business Actually Need?

By Matt Anderson · 4 min read

Many business owners ask for "a video" without knowing which kind will actually help. Picking the right type saves money and gets better results.

Promo video: fast, focused, made to post

A promo video is a short clip (15–60 seconds) about one thing: an offer, a service, a new product, an event. It's built for social media and ads, and works best when you make several and post them often. At Vivid Digital, promo videos start at $250.

Brand film: the story of who you are

A brand film is a longer, more cinematic piece (1–3 minutes) about why your business exists, who's behind it and what makes you different. It lives on your homepage, YouTube and pitch meetings for years. Brand films usually run $1,200–$3,500+.

Which one do you need?

  • Need more calls this month? Start with promo videos.
  • Customers don't understand what makes you different? Get a brand film.
  • Launching, rebranding or raising prices? A brand film justifies the change.
  • Want both? Film the brand piece and cut promo clips from the same shoot day.

Want this done for you?

See your price in 30 seconds, or text Matt directly at (509) 828-5568.

Related: Brand videos in Spokane

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