Growth & Local SEO

Small Business Website Checklist: What Your Homepage Needs to Get Calls

By Matt Anderson · 4 min read

Most visitors decide in a few seconds whether to stay. Most of them are on a phone. Your homepage needs to answer three questions fast: what you do, where, and how to reach you.

Above the first scroll

  • A clear headline: what you do and where ("Roofing in Spokane Valley")
  • A tap-to-call button and a short contact or quote button
  • A real photo or video of your team or work

Further down the page

  • Your main services, each linking to its own page
  • Real customer reviews or video testimonials
  • Photos of past work
  • Service areas you cover
  • A short story about the owner

Technical must-haves

  • Loads fast on a phone
  • Easy-to-tap buttons that stick to the bottom on mobile
  • Contact form that actually sends to your phone or email
  • Every page has its own title for Google

Want this done for you?

See your price in 30 seconds, or text Matt directly at (509) 828-5568.

Related: Websites for local businesses

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